TEG Acquires Life Like Touring, Entertainment Store

TEG’s divisions include promoter TEG Live, ticketing agency Ticketek, which has 11.7 million users on its database and sells 23 million tickets to 20,000 events a year, online ticketing agency Eventopia, Softix software, which powers Ticketek and is used in 30 countries, and Sydney’s Allphones Arena, which draws 850,000 visitors a year.

Life Like Touring’s current tours include Ben & Holly’s Magic Kingdom and Scooby-Doo Live! The Entertainment Store has the live action and performance entertainment license for The Walt Disney Company (“Frozen”), Mattel (Barbie), Warner Bros (Batman), Sony Pictures, 20th Century Fox, Cartoon Network, BBC, Sesame Workshop and Entertainment One. It uses these, as well as brands including Peppa Pig, Scooby Doo, Sesame Street and Bob The Builder for theatres, corporate and sporting events and publicity tours all over Australia, New Zealand, Asia, Middle East and North America. According to TEG CEO Geoff Jones, “Both companies are leaders in branded family entertainment and show a deep understanding of children and how important immersive entertainment events are for them and their families.”

The acquisition of Life Like Touring and The Entertainment Store is the first in a series of strategic transactions that will be announced by TEG in the coming months. This growth follows the purchase of TEG by private equity group Affinity Equity Partners in August 2015.