Live Nation’s $20 Lawn Tickets

The promotion begins May 13 and runs through May 20. Visit LiveNation.com/kickoff to purchase tickets.

Bob Roux, Live Nation’s co-president of North America Concerts, told Pollstar that last year’s promotion was such a hit that it was easy to get artists, agents, and managers to get on board for the bigger launch and its $800,000 marketing budget.

“The marketing increased overall excitement and ticket sales, it was a win-win for us in both cases,” Roux said. “With on-sales happening earlier every year, it’s a great way to reintroduces our 2016 summer season.  It gives us a nice bump.”

Last year’s $20 tickets not only increased lawn sales during the promotion week but afterward, too. It also increased reserved seat sales both during and after the promotion, according to Live Nation.

“We showed the agencies data from last year. As you know, it was a record year with 14 million amphitheatre tickets sold,” Roux said. “Everyone really stands behind Live Nation’s marketing program.”

Here is a list of artists participating in the summer sale.  You’ll need to scroll a ways.

311

5 Seconds of Summer

Atmosphere

AWOLNATION

Barenaked Ladies

Bill Burr

Black Sabbath

Blink 182

Bob Dylan

Boney James

Boston

Boyz II Men

Brad Paisley

Brand New

Brandi Carlile

Brantley Gilbert

Brit Floyd

Bryan Adams

Bush

Cabinet

Cage the Elephant

Catch Meaning

Charlie Puth

Chicago

Chris Botti

Counting Crows / Rob Thomas

Darius Rucker

Dark Star Orchestra

Daryl Hall & John Oates

Dashboard Confessional / Taking Back Sunday

Death Cab for Cutie

Def Leppard / REO Speedwagon / Tesla

Deftones

Demi Lovato / Nick Jonas

Dierks Bentley

Dion

Disturbed / Breaking Benjamin

Dixie Chicks

Dolly Parton

Don Henley

Duran Duran

Dwight Yoakam

Edward Sharpe and The Magnetic Zeros

El Monstero

Ellie Goulding

Flight of the Conchords

Flogging Molly

Florence & the Machine

Freestyle Explosion

G-EAZY / Logic

Garbage

George Thorogood & The Destroyers

Goo Goo Dolls / Collective Soul

Gov’t Mule

Gregg Allman Band

Guy

Gwen Stefani / EVE

Halsey

Heart / Joan Jett & The Blackhearts / Cheap Trick

Hillsong Worship

Ice-T

Ice-T Art of Rap

Iggy Azalea

Jackson Browne

Jane’s Addiction

Jason Aldean

Jeff Beck

Jerry Garcia Symphonic Celebration

Jim Gaffigan

Joe Walsh / Bad Company

Josh Groban

Josh Turner

Journey / The Doobie Brothers

Keith Urban

Kenny Chesney

Kenny Rogers

Kidz Bop Kids

Kool & The Gang

KORN / Rob Zombie

Laid Back Festival

Lee Brice

Lost Highway Festival

Lynyrd Skynyrd

M83

Matt Nathanson

Melissa Etheridge

mercyme

Michael McDonald

Miranda Lambert

Modest Mouse

Monsters of Freestyle

My Morning Jacket

Needtobreathe

New Edition

New Kids On The Block

O.A.R. (…of a revolution.)

Of Monsters and Men

Pat Benatar

Peter Frampton

Phillip Phillips

Rachel Platten

Radio Show

Rascal Flatts

Ray LaMontagne

Rebelution

Rick Springfield

Ryan Adams

Salt-n-Pepa

San Francisco Symphony

Scorpions

Seal

Shawn Mendes

Shinedown / Halestorm

Slightly Stoopid

Slipknot / Marilyn Manson

Snoop Dogg / Wiz Khalifa

Steely Dan

Steve Miller Band

STS9

Styx

Sublime with Rome

Ted Nugent

Tedeschi Trucks Band

The 1975

The Band Perry

The Beach Boys

The Cure

The Head and The Heart

The Offspring

The Rides

The Rockstar Taste Of Chaos Tour

The String Cheese Incident

The Wallflowers

Toby Keith

Train

Umphrey’s McGee

Vince Neil

Weird Al Yankovic

Whitesnake

Yanni

Yes

Zac Brown Band

Ziggy Marley

ZZ Top