Burning Man Year Round?

The organizers bought Fly Ranch for $6.5 million June 10 and said at the 2015 version of the event that they were taking potential investors on tours of it – including Elon Musk, Google co-founder Sergey Brin and Airbnb exec Chip Conley, according to the Guardian.

None have confirmed involvement. Because Burning Man’s primary ethos is impermanence – the Man and other artwork at the festival are burned in a symbolic gesture to it – a permanent, year-round event is controversial to many traditional “burners.”

Fly Ranch is expected to have permanent structures. Organizers call it the “next step in the grand experiment that is Burning Man.”

“Those who have been deeply affected by a Burning Man event or experience have often asked, ‘How can we bring this beyond the event?’” organizers stated. Fly Ranch has 640 acres of wetland and dozens of hot and cold spring-water pools, according to the Guardian.

In early plans for the land, architect Rod Garrett wrote in a proposal that at Fly Ranch “employees and affiliates may build on a ‘Homestead’ basis, or rent or buy into the Village community at the project’s north end.”