Features
CAA Partners With Global Brands Group
Creative Artists Agency and Global Brands Group Holding Limited have entered into a partnership that creates the world’s largest brand management company.
CAA-GBG Global Brand Management Group combines the resources and licensing expertise of CAA with Global Brands’ international Brand Management Group. Perry Wolfman, Head of CAA’s Licensing division, will serve as CEO of CAA-GBG while Jared Margolis, President of Global Brands’ Brand Management Group, will be president.
With 24 offices in 20 countries, CAA-GBG advises on and manages all aspects of brand extension programs, including branding strategies, market targeting, product development, retail activations, licensee acquisitions, and multi-territory franchising.
Clients will include corporate brands such as Coca-Cola, Jeep, and Hershey’s; artists including Jennifer Lopez, Eva Longoria, and the Bob Marley Estate; and other prominent lifestyle brands and entertainment companies.