One Direction Refuses £1M From Secondary Site

A One Direction band member called unsanctioned ticket resellers “terrible for music and for real music fans,” and the band reportedly turned down big money to sponsor one.

Photo: Joel Ryan / Invision / AP

iTunes Festival, Roundhouse, London, UK

According to a report by the Mirror Online, “One Direction rejected a £1m sponsorship deal from a ticket site.” The newspaper quotes “a source close to the band” as saying: “1D got offered a seven-figure sum by a secondary ticketing company to be featured on their site, and a very large share on uplift on those highly-priced tickets.”

The band turned down the offer based on its stance on secondary ticketing.