Broncos To Take Over Naming Rights

The Denver Broncos announced it will take over naming rights of  from Sports Authority after the company missed a $3.6 million contract payment Aug. 1.  

Sports Authority asked a bankruptcy judge to transfer the naming rights to the team. If the court approves the transfer, proceeds of a new naming rights deal will be split between the team and Metropolitan Football Stadium District.

Two marijuana dispensaries had previously shown interest in acquiring the rights.