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Broncos To Take Over Naming Rights
The Denver Broncos announced it will take over naming rights of Mile High Stadium from Sports Authority after the company missed a $3.6 million contract payment Aug. 1.
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Sports Authority asked a bankruptcy judge to transfer the naming rights to the team. If the court approves the transfer, proceeds of a new naming rights deal will be split between the team and Metropolitan Football Stadium District.
Two marijuana dispensaries had previously shown interest in acquiring the rights.