Costco Increases Tickets Offered

On the heels of its announcement of a partnership with Ticketmaster, Costco has added events to its ticketing website.  

Goldenvoice’s Desert Trip and a few sporting events were available earlier this month, but the website now includes events at the  in Beverly Hills and  in Pasadena as well as a wider variety of SoCal games encompassing professional and collegiate football, basketball, hockey and baseball.

A statement from the company said that the service is currently only offering tickets to events in Southern California but will be expanding to more cities soon. It is estimated that ticket sales will eventually be the third-largest selling element of the Costco’s business, just behind electronics and automotive parts.

The new website features the TicketsDirect logo, which seems to be a branding element of the service as it builds momentum and develops an identity. The developing website also promises to eventually vend tickets to theater performances.