Features
Etihad Stadium Changes Hands
The 16-year-old venue’s new owner taking over in November is the Australian Football League, which in 2015 generated A$494 million ($374.9 million) drawing 6.7 million spectators to games by its 18 teams. The AFL was initially to acquire the stadium in March 2025 for a peppercorn A$30 ($22.75). However, the tough deals the venue placed on its five resident teams were financially stifling (they had to pay to play if they didn’t draw 28,000 to a match) saw the AFL move earlier to provide the teams with a stronger financial footing.
The league was at pains to stress that it was business as usual. The venue’s naming rights deal with Etihad Airways runs until 2019. AFL CEO Gillon McLachlan said. “The AFL will continue to operate Etihad Stadium as a multi-purpose entertainment venue hosting AFL matches, other sports, concerts and a broad range of entertainment options.” However its future as a major music venue is under a cloud. U2, AC/DC, Bon Jovi, KISS, Eminem, Bruce Springsteen & The E-Street Band and Taylor Swift are just a few it has hosted.
The Herald-Sun reported Oct. 10 that after Justin Bieber’s March show, there’d be a curtailing of major music events.
The stadium’s operators have long complained that concerts wreak havoc with its playing surface. Although there is no official response from the AFL, the Herald-Sun claimed it’s inevitable that there would cease to be concerts during the pre-season and mid-season.