Features
SMG For Madison Veterans Mem. Coliseum
SMG will handle concert and event sales for the Dane County-owned Veterans Memorial Coliseum in Madison, Wis.
Photo: facebook.com/alliantenergycenter
The 10,231-capacity arena, which is part of the Alliant Energy Center complex, will benefit from SMG’s booking network and client base.
“We are looking forward to working with SMG to make the Coliseum more active than ever before,” Dane County Executive Joe Parisi said.
The venue recently completed a $500,000-plus loading dock project and will renovate its bathrooms and interior in the near future.
Alliant Energy Center, which along with the Veterans Memorial Coliseum includes the Alliant Energy Exhibition Hall, New Holland Pavilions and the Arena Building, has recently hosted major acts including Mumford And Sons, Five Finger Death Punch, and