Live Nation & Riff Join Forces In Spain

Riff Producciones and Live Nation Spain have signed a strategic partnership to hire, promote and develop national talent. 

Carlos Espinosa
AP Musicales
– Carlos Espinosa
Riff Producciones

Under the joint venture, Live Nation will profit from Riff’s local experience on the ground, while Riff will gain access to the industry giant’s massive reach to help grow local artists in international markets, especially the U.S. and the rest of Europe.

Spanish promoters association APM quoted Robert Grima, president of Live Nation: “Our priority is to support national talent, and we hope this alliance will contribute to the development of a more powerful ecosystem for these artists.”

Grima called Riff the “fastest growing company” in Spain’s booking and promotion business. Riff director Carlos Espinosa, who founded the company in 1994, added that a strategic partner like Live Nation was a “luxury” in an increasingly global market. 

Founded in 1994, Riff Music has worked with national as well as international stars, and organizes the Blues Cazorla and Musicians in the Nature of Gredos festivals.