Features
Live Nation’s ‘E’ Ticket
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Only 1,000 of the general-admission passes will be available, going on sale May 22 at FestivalPassport.com and powered by Front Gate Tickets. The pass gets a patron in to any event even if it is sold out.
With Live Nation’s festival events spanning the globe, it is unclear how many attendees could make full use – or anything even close – of such a pass, but it’s possible the high-profile failure of luxury island getaway-turned-survival nightmare Fyre Festival made clear there is demand for destination events.
The event itself may have been bad, but it revealed that there are plenty of Millennials with enough time on their hands, disposable income and frequent flyer miles to hopscotch across the globe.
And it is fair to say that a weekend at Coachella or Burning Man could easily cost $800 after figuring out accommodations. Also, with 90 festivals to choose from, a breakeven is within driving distance of, say, three nights at Electric Daisy Carnival and a visit to a California equivalent.
A Live Nation statement notes that accommodations included onsite camping are not included; “However, if there is a festival where GA admission already includes camping and parking in your Festival Passport, pass holders can contact Live Nation 2 weeks before the event for assistance reserving a spot.”
Eligible events include major festivals like Austin City Limits, Bonnaroo, Electric Daisy Carnival,
The Festival Passport is similar to some flat-fee packages offered by sports teams (and even Disneyland/Disneyworld), which allows monthly payments for year-round passes. If this concept catches on in the concert business, tickets could be just another monthly bill for consumers.