MSG, Prudential Center Link Up

Prudential Center and Madison Square Garden Company have sealed a booking and marketing partnership expected to bring more top-level concerts and other events to the Newark, N.J., venue.

– Prudential Center Logo

The 17,500-capacity venue, entering its 10th year, is already a major draw across the Hudson River from New York City. Ranking among the top venues in the country, last year it brought shows from the likes of Bruce Springsteen, Rihanna, and The Who.

But the linkup should bolster the Prudential Center’s calendar with even more elite bookings and options to Jersey.

“By forging this relationship with the innovative team at the iconic Madison Square Garden, we believe Prudential Center will continue to serve as a community cornerstone not only for Newark, but for the entire state of New Jersey, unifying the area through the power of sports and entertainment,” Prudential Center CEO Scott O’Neil said in a statement.

“MSG owns some of the world’s most celebrated venues, including Madison Square Garden – the number one concert venue in North America and undisputed market leader in the New York area,” added Darren Pfeffer, executive VP of MSG Live, The Madison Square Garden Company. “These assets, along with our effective booking strategy and proven expertise in marketing have helped make MSG an industry leader in live entertainment.

“We look forward to leveraging MSG’s unique stature and strong, long-standing relationships with industry leaders, along with a common membership with the Prudential Center in Oak View Group’s Arena Alliance, to help bring an exciting array of events to the Prudential Center, while also serving the market with more options.”