The Need For Heed

AGT International and WME | IMG are set to launch new Heed technology at EuroLeague Basketball, Professional Bull Riders and UFC events.

John Locher/AP, file – Heed The Fight
Daniel Omielanczuk, left, hitting Curtis Blaydes in a heavyweight mixed martial arts bout at UFC 213, in Las Vegas. The world

Heed uses proprietary technology to gather data about energy, emotion and engagement of fans, athletes and coaches.

“Heed will fundamentally disrupt the live event experience by sharing unique insights with fans, teams, and brands around the world,” WME | IMG co-CEO Ari Emanuel said.

The EuroLeague will implement the technology in all 16 of its arenas, Professional Bull Riding will utilize the technology at competitions to identify the highest-scoring animal athletes, and Ultimate Fighting Championship is still figuring out how best to use Heed.