Gary Richards Named President Of LiveStyle North America

Gary Richards and LiveStyle have officially announced what was of the industry’s best-known secrets: that the founder of Hard Events will take on a new role at the rebranded /regenerated SFX Entertainment.

aLIVE Coverage on behalf of ElectricZooFestival.com – Gary Richards
Gary Richards and Randy Phillips at Electric Zoo

“When Chuck Ciongoli and I took over the former SFX, the global leader in electronic music festivals and the parent company of Beatport, we rebranded it LiveStyle to signal that a new vibrant business was emerging debt-free with some of the greatest assets in the live entertainment industry. To complete our executive suite, we wanted to bring some real authenticity to the management of LiveStyle, and no single candidate to be the President of North America fulfills this role better than Gary Richards, of HARD and Holy Ship fame,” said Randy Phillips, CEO of LiveStyle. “In fact, this is a delayed goal for me since I tried to make a deal with Gary 10 years ago while I was running AEG Live. Not only is he an accomplished working DJ (DJ Destructo), he is a very astute businessman with an affinity to his fellow artists. With Gary on board, LiveStyle is prepared for creative and strategic growth in the years ahead.”

Gary Richards said, “Randy Phillips has been a trailblazer in the music and entertainment industry for as long as I can remember. Having known Randy personally for many years, I’m excited that the stars have aligned and I’m able to build a new platform for live music with him. I look forward to coming on board as President of LiveStyle and have a much larger role to play in the music community. Their portfolio of brands such as React, Made Event/Electric Zoo, DDP and Beatport to name a few is an incredible place to start from and build. In addition, I plan to create new festival concepts and cruises at LiveStyle. We will continue on the path that I created with the HARD and HOLY SHIP! brands.”