Milwaukee Arena Wants International Name

The Milwaukee Bucks are selling the naming rights for the NBA team’s new arena at $7 million to $10 million, and are looking for an internationally known partner.  

Talking about the naming rights deal with CNBC, Bucks president Peter Feigin said: “It’s a seven to ten-million-dollar deal over 20 years,” adding that “it’s not a local deal.”

The Milwaukee Bucks have a strong international following thanks to its international roster led by Greek superstar Giannis Antetokounmpo.

– Milwaukee Bucks Arena

Feigin said that 85 percent to 90 percent of the Bucks’ media impressions came from outside the home market. “This is a global game. This is international. So we’ve been around the world pitching naming rights.”

One company that’s being tipped is Taiwanese technology giant Foxconn, which is opening a new plant in Racine County, not far from the arena.

Feigin did not get concrete in the CNBC interview. However, in earlier interviews, he reportedly confirmed that talks between the Bucks and Foxconn have been taking place.