Post Malone

Post Malone’s touring career has exploded in just two years, taking the Texas-based rapper from spot dates based on SoundCloud activity to selling out whole tours during presale.

“He put one post up on Instagram and all of the sudden the tickets started flying. The whole thing sold out in presale,” UTA’s Cheryl Paglierani told Pollstar of the “Stoney” tour that played clubs in September and October.  “We didn’t spend anything for advertising.”

Photo by Amy Harris/Invision/AP – Post Malone

That tour followed summer festivals and a full year of dates in 2016, which included a support slot on Justin Bieber’s massive “Purpose” arena run. That introduced Post Malone to a wider audience leading up to the release of his debut Stoney LP in December.

Post’s manager, Dre London, said he barely managed to pull off the Bieber dates – which he called “the tour of the century” – and he saw Post become a seasoned touring artist on those 59 shows.

Eye-opening headlining moments include an upgrade in Salt Lake City, where a date was moved into the 7,800-capacity Great Saltair Amphitheatre and sold out.

Another moment was in Australia with Diplo, where fans knew all the words.

“I was getting goosebumps with the crowd singing ‘I Fall Apart’ word for word,” London told Pollstar. “It was like soccer fans chanting. It was crazy.”

London says next up for Post is a follow-up Australian headline run in January, where venues in the 5,000- and 7,000-capacity range sold out immediately, followed by amphitheatres. A new album is expected in December or early 2018.

Paglierani said festivals will also be huge for Post Malone in 2018, with 2017 highlights including opening the Wireless Festival mainstage in London and Voodoo Music + Arts Experience in New Orleans.

With all that touring, London says Post takes the job very seriously.

Paglierani echoed those sentiments, saying, “He’s very responsible, he’s never missed a show, he shows up on time and is fun to be around. I can’t send him anywhere without people coming back and telling me how much they love him.

 “My mom loves Post, I love Post, and my 18-year-old brother loves Post. His music is more universal than a lot of artists today, and his fanbase is crazy.”