Pollstar Live! Panel Preview Packaging 101: Joey Scoleri, Jenna Adler, Gregg Perloff, Bob Roux, Dave Shapiro and Jay Williams

The art of putting together multi-act bills that benefits the fans as well as agents, promoters and other involved parties, and the expertise it takes to do that, is the subject of this panel discussion moderated by Live Nation Canada Head of Industry Relations Joey Scoleri.

– Joey Scoleri

Joining Scoleri is CAA’s Jenna Alder; Another Planet Entertainment’s Gregg Perloff; Live Nation President, U.S. Concerts’ Bob Roux; Electric Forest / Madison House Presents’ Alicia Karlin; United Talent Agency’s Dave Shapiro and WME’s Jay Williams.

Scoleri has worked on tours with Coldplay, Jay Z, Aerosmith, The Weekend, One Direction and many more and spent 12 years at The Disney Music Group in his capacity as VP of promotion and sports marketing. Scoleri also worked at Elektra Records and orchestrated campaigns with artists including Metallica, AC/DC and Mötley Crüe.

Adler represents Green Day, Imogen Heap, Grouplove and Deftones, to name a few, and worked her way up from agent’s assistant to agent at CAA, covering the music side as well as the film and talent sides in her career

Perloff is one of the top concert promoters in the country drawing on his varied experience from his days of booking concerts for University of California’s Cal Series to Bill Graham Presents to launching Another Planet Entertainment in 2003.

Gregg Perloff – Gregg Perloff

Roux, as Live Nation president of U.S. concerts, oversees all of the booking, operations and venues in the country and has served on the company’s Board of Governors for North America. He has worked for the company and its previous entities since 1990.

 Williams represents acts including Dierks Bentley, Eric Church, Luke Bryan, and Chris Stapleton. He also works with the contemporary department with a artists such as Preservation Hall Jazz Band.

Jay Williams
– Jay Williams

 Shapiro’s client roster includes The Devil Wears Prada, A Day To Remember, Of Mice & Men, Memphis May Fire, Pierce The Veil and many more. He’s looking forward to sharing his take on a subject that has many layers, as he learned early in his career booking a tour for Circa Survive, Gatsby’s American Dream and Bear vs. Shark.    

 “One of the main obstacles I dealt with, which is still a common challenge on all packages I work on, was billing and money. Who was going to play where on the bill each night and how the fees would be split between the three,” Shapiro told Pollstar. “On that specific package, I recall we rotated and each band would close every three nights and split the money evenly three ways. That may sound like the quick-and-easy solution, but most tours don’t get sorted that way.”

Shapiro had some friends to call for advice at the time but said a lot of his knowledge was gathered through trial and error.

“I’m excited to be part of a panel that can educate people in some new and creative ways to approaching these packaging discussions,” he said. “Ideas that will not only help towards returning more favorable outcomes but using concepts that can apply to many other aspects of the music business and life in general.”    

Karlin has been a manager at Madison House for 11 years and has been an event producer at Madison House Presents for more than 10 years, specializing in festivals, special event production, venue consulting and design and talent procurement. She manages Nahko and Medicine for the People. She has also been a talent buyer for Electric Forest for more than eight years.

Pollstar Live! is at the InterContinental Los Angeles in downtown Feb. 6-8.  For the full schedule go to www.pollstar.live.