Cowboys Switching To SeatGeek For Ticketing?

– Dallas Cowboys

The NFL’s Dallas Cowboys will reportedly be using Seatgeek as its primary ticketing service instead of Ticketmaster.

The NFL and Ticketmaster extended their partnership in 2017, meaning TM continues handling primary and secondary sales for most of the league, though teams can opt out. The Cowboys and the Saints will be the only teams NFL not using Ticketmaster in 2018, according to ABC News, and both are now working with SeatGeek.

The company also works with the NBA’s New Orleans Pelicans and the MLS’ Louisville City FC and LAFC, and is an official ticketing partner of the MLS.

This latest deal would further signal Seatgeek’s entrance into the primary market, though it still describes itself on its FAQ page as “a ticket platform that searches hundreds of other sales sites for you and brings ticket sellers together right here in one place,” or basically a re-sale site.

The company recently announced its own distribution partnership with Facebook, as is the common trend these days, and in October announced SeatGeek Enterprise, which it called the “biggest disruption to ticketing in decades.”

The Cowboys deal might get even more people mad at owner Jerry Jones, as he is a partner with Live Nation and the MLB’s New York Yankees in Legends Hospitality, according to the Dallas Morning News.

A representative from Seatgeek declined to comment.