Bentley, Live Nation Team Up For Seven Peaks Festival

Courtesy The Green Room PR

Colorado is getting another new festival as country star Dierks Bentley announced today he is putting on a shindig in Buena Vista this summer.

Seven Peaks Music Festival will be a camping festival held on the same grounds as Vertex in 2016 Aug. 31 through Sept. 2.

The lineup will be country and bluegrass oriented and will feature Bentley taking the stage several times over the weekend, Miranda Lambert, Brothers Osborne, Elle King, Sam Bush, LANCO, Cadillac Three and more.

General admission passes go on sale April 20 at 10 a.m. MST.

The festival is a collaboration between Bentley and Live Nation, and the artist expressed great excitement with the project, saying in a statement: “We are bringing it all together with this festival. It’s our own ‘field of dreams,’ where we are putting everything we have into it, with no details overlooked, in hopes it is the ultimate festival experience. I personally will be right in there with our fans listening to best musicians, taking advantage of the unlimited outdoor opportunities including hiking, biking and playing in the river and lake…or maybe just sitting with a cold one all day in the Colorado sunshine and under the Rocky Mountain stars.”

Live Nation’s president of country touring Brian O’Connell also gave a statement on the festival, saying: “Seven Peaks Music Festival is something Dierks and I, along with our teams have been cooking up for a while. … . A true country music and camping festival, developed in collaboration with Dierks, one of the most respected artists in our community, is far and away the most innovative festival projects ever taken on, and I am honored to be involved in this project!”

This is not Colorado’s only new festival, as the inaugural

Superfly co-founder Jonathan Mayers previously told Pollstar that Denver is a vibrant music market, but he was hoping his music festival would be able to fill a void.

“There is already a lot that comes there, so it was important to get on the ground there and understand it, understand what we’re going to present and how that could hopefully fill a void for the market,” Mayers said. “But you’re starting with a place where there’s a lot of music lovers, where people go and see a lot and that artists like to come to, so that’s a good place to start from.”

After Live Nation’s proposal for the festival was approved, local press estimated crowd size for the festival at 15,000 to 25,000 per day. The company’s application cited a 2014 study by the University of Michigan finding that the similar-sized Faster Horses country festival injected approximately $15 million into the local economy over the three-day duration of the event.