Skynyrd Street? Jacksonville Jaguars Renaming Roadway After Hometown Legends

Lynyrd Skynyrd
James P. Hendershot – Lynyrd Skynyrd
Lynyrd Skynyrd plays the M3 Rock Festival at Merriweather Post Pavilion in Columbia, Md., April 30.

The Jacksonville Jaguars, in conjunction with the city of Jacksonville, are renaming a local roadway after Lynyrd Skynyrd, the hometown band that became a Southern rock legend. 
It’s a promotional tie-in to the band’s final concert, Sept. 2 at TIAA Bank Field, the Jaguars’ home stadium. Supporting acts are Kid Rock and Jason Aldean. The concert is the culmination of the band’s 2018 “Last of the Street Survivors Farewell Tour.”
The street, whose exact name has yet to be determined, sits in the city’s Riverside neighborhood, near their initial recording studio, according to Chad Johnson, the Jaguars’ senior vice president of sales and service. It’s within two miles of TIAA Bank Field.
“We’re spearheading that [initiative],” Johnson said. “We’re working with [band] management now to finalize all those details. It’s an area they happened to spend time in as a younger group of artists. The concert is really going to be a successful event. There’s a lot of energy around it.
Capacity for the Labor Day weekend concert is 54,000.  
“It’s been selling very well,” he said. “We are pacing above our initial projections when we put the show together, so all signs point to having a full stadium. We’re not reporting numbers on it.”
The city is also putting a permanent mural up in town, Johnson said. 
“”They are Jacksonville natives, Jaguars fans and playing in their hometown stadium,” he said. “We’re very excited.”
Separately, the Jaguars signed a deal with Grunt Style, a military apparel company, to sponsor the cabanas and swimming pools in the stadium’s north end. Under the rebrand, the space is called Camp Grunt Style, “where training camp meets boot camp.”
Grunt Style replaces Fan Duel as the cabanas and pools sponsor.
“We have three home games this season in September and Florida in September is pretty hot,” Johnson said. The demand is especially high for that month but we sell out those cabanas for every game.”
No word on whether guitarist Gary Rossington has dibs on a pool for the Skynyrd show. 
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