Live Nation Acquires Southeast U.S. Concert Promoter Red Mountain Entertainment

Live Nation has announced it has acquired a majority stake in regional concert and festival promoter Red Mountain Entertainment, bolstering its presence in the Southeast amphitheatre and festival markets. 

“From day one, our goal at Red Mountain has always been to bring fans’ favorite artists to town. As we took on bigger venues, talent, and events across the Southeast, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation,” said Gary Weinberger, president of  Red Mountain Entertainment. “As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the Southeast.”

According to the announcement, Alabama-based Red Mountain will continue to oversee all operations for its events and projects, which range from concert promotions to festival promotion and production, as well as venue consulting.  

Tuscaloosa Amphitheater – Tuscaloosa Amphitheater

The core concert promotions business handles show bookings in venues ranging from amphitheaters and arenas to clubs and theatres, including exclusive venues The Wharf Amphitheater, Tuscaloosa Amphitheater, Brandon Amphitheater, and Iron City.

 

Red Mountain is involved in the production of music festivals including Sloss Music & Arts Festival, which the company co-owns with AC Entertainment and VMI, and has exclusive booking partnerships with Beale Street Music Festival in Memphis and Wildflower! Arts & Music Festival in Richardson, Texas. Red Mountain also produces craft beer festivals in the Southeast and owns the Oak Mountain State Fair in Pelham, Ala.

Red Mountain’s experience in the amphitheater business has developed into a venue consulting practice, advising clients on venue planning and design, sponsorship development, premium seating packaging, marketing, venue management and operations, talent buying, concessions and merchandise sales.

 

“I have had the great privilege to have known Gary, Jay and John for many years now, and they are just terrific people who have built a tremendous concert business,” said Bob Roux, President, U.S. Concerts, Live Nation. “Given their entrepreneurial approach to business, their personal relationships  and their tireless work ethic, they will continue to grow and accomplish even more as we work alongside one another at Live Nation.”

The Red Mountain team has promoted shows by artists includkng The Rolling Stones, Pink Floyd, Jimmy Buffett, Kenny Chesney, Eric Church, Fall Out Boy, G-Eazy, Phish, and many others over the years. 

 

The entire Red Mountain Team will continue to stay with the company and operate from their home base of Birmingham, Ala., as they become part of Live Nation, the announcement states.

Live Nation, the largest concert promoter in the world and parent company of Ticketmaster, has steadily increased its portfolio just this year with major acquisitions such as a stake in the international festival brand Rock In Rio, and with recent acquisitions of Midwest promoter Frank Productions and Austin-based hip-hop promoter Scoremore Shows, which produces JMBLYA Festival among others.