Live Nation Cooperates With Motorworld Group To Modernize Munich Concert Venue

Done deal at Munich
Live Nation – Done deal at Munich
From left: Andreas Dünkel, president of Motorworld Group, Arantxa Dörrié, managing director of Motorworld Munich, and Live Nation CEO Marek Lieberberg.
Munich’s landmark venue, the Zenith, is going to undergo extensive renovation thanks to a collaboration between its operator Motorworld Munich and Live Nation.
Motorworld Group is known for its vintage car fairs, but also for being a developer and operator of unique real estate in several German cities. Among others, it develops the exhibition spaces the cars are displayed in.
In cooperation with Live Nation, Motorworld Munich is going to renovate the 5,880-capacity Zenith, which has served as one of the Bavarian capital’s main concert venues for 20 years.
The Zenith remains the property of Motorworld subsidiary Freimann EVENT GmbH & Co. KG. Live Nation will add its competence and expertise in the entertainment business to support the modernization, as well as the operational concert and live entertainment business substantially. 
The Zenith will remain available to all other concert-, event- and trade fair organizers, in addition to Live Nation projects.
Andreas Dünkel, president of Motorworld Group, said: “The concentrated power of the world leader in live entertainment, combined with our expertise as a real estate developer and operator, is the perfect combination to turn the Zenith into a highly attractive, future-oriented concert and event venue.”
Arantxa Dörrié, managing director of Motorwold’s Munich office, added: “This cooperation reflects music in the truest sense of the word. For organizers, artists and visitors alike, the Zenith will soon have the appeal that a hall with such a history of art and culture deserves.”
Live Nation CEO Marek Lieberberg welcomes the cooperation as an important step in terms of expanding activities in Munich and the company’s growing involvement in the venue business.
“We want to leverage our portfolio and our worldwide network to contribute to strengthening the Munich location as an essential venue for us and our artists,” he said.
The announcement follows news of Live Nation opening its Munich office last week.
Motorworld Munich also operates the 1,300 capacity, and the 440 capacity coal bunker, which are both on the same premises as Zenith. 
The company is currently building a Motorwold exhibition space on the 75,000-square-meter site of the former and now historically listed railway repair shop in Munich-Freiman.
The locomotive hall will provide space for glassed-in vehicle parking boxes, old-timer and premium vehicle trade, workshops, exhibitions, and offices.
Also in the planning stages: an 4-star design hotel that includes themed rooms and features restaurants, meeting rooms and a convention hall accommodating up to 1,900 people. The opening of the locomotive hall is scheduled for the end of 2019.
Tags