British Entrepreneur David Walley Adds BluePeg To Event Agency

– Strongbow DJ Booth
One example of brand activation by BluePeg

David Walley has invested in BluePeg, a company specialized in rights representation, brand strategy and activation, to further build an integrated events agency for Europe.

It’s the third investment by Walley this year, following experiential and production agency Mobile Promotions in March, where he took over as CEO, and staffing agency Beautiful Minds last week.

Now, the entrepreneur has invested an undisclosed sum into BluePeg, as he believes it is well known within the live music and events market for its expertise in rights representation, brand strategy and activation.

BluePeg’s event clients include Snowboxx, Kendal Calling, Bluedot and the Eden Sessions amongst others. The team also delivered projects for brands such as Virgin Trains, New Balance, United Utilities and Regatta. 

Recently BluePeg worked with Amazon Music on managing and producing their Summer Stages campaign, as well as Portobello Road Gin on creating and touring an immersive gin bar at several UK festivals.

Wally, is credited with transforming and turning around businesses, including Arena Group and 360 Creative Events Services. He also used to be managing director of De Boer, and most recently led the Freeman company in the UK. 

His current goal is to form an integrated event agency operating in the European market.

– Looking forward to a joint future
From left: David Walley, BluePeg directors Lauren Stephens and Chris McCormick, and BluePeg founder Simon Broyd

Walley explained: “This is the third business to join our new integrated event agency. BluePeg is highly respected in the European market for its brand sponsorship and activations in festivals and events. The team is focussed on creating bespoke partnerships that deliver mutually beneficial rewards and experiences.

“When linking it to our experiential, production and staffing teams, BluePeg become a brilliant creative force for brands to be able to plan and execute live strategies, with delivery that is second to none.” 

BluePeg MD Simon Broyd added: “We are really excited to be part of this new agency moving forward. Mobile Promotions and Beautiful Minds are industry experts with reputations for delivering numerous, high-profile projects for a wide range of brands.

“Creating this integrated events business will allow us to expand the breadth of services, creativity, opportunity and support we can offer our clients. We’re looking forward to developing the business and the benefits this will bring to our existing clients.”