Christof Zogg To Lead Starticket Switzerland As CEO From 2019

In his four years working for SBB, Zogg tripled the company’s digital ticket sales – mainly by newly developing the company’s digital touch points SBB Mobile and SBB.ch.

Prior to SBB, Zogg used to work eight years in different leading positions for Microsoft in Switzerland.

Samuel Hügli, part of the management board of Starticket’s parent company Tamedia, wished Zogg a good start at his new company. Hügli and added that he expected nothing less from a man with as much digital ticketing experience as Zogg, than to continue Starticket’s success story.

Zogg takes over from Starticket’s former CEO Stefan Riedel, who left in June to work for Tele Columbus, one of the largest cable network operators in neighboring Germany.

Tamedia’s Urs Hügli has been acting as interim manager since then.

Starticket was founded in 2003. Today, the company sells several million tickets for all kinds of events in Switzerland, and is estimated to be, if not on par with, then at least close to CTS Eventim’s market share in the country.

Both CTS Eventim, which operates as Ticketcorner in Switzerland, and Starticket attempted a merger in 2016, which got denied by the Swiss anti-trust authorities last year.

CTS Eventim also just announced new hires and promotions at its Swiss operation.

Ticketmaster is also present in the market, officially since August 2017. It remains to be seen, how the company is going to try and take some of Eventim’s and Starticket’s market share. 

According to the country’s federal office for statistics, Switzerland, which has 8.42 million inhabitants, has a volume of 100m tickets annually, and an estimated worth of CHF 3-4bn Swiss (around £2.3bn).