Maverick Carter Elected To Live Nation Entertainment’s Board of Directors
Courtesy of Live Nation Entertainment – Maverick Carter
Maverick Carter was elected Live Nation Entertainment’s Board of Directors.
Maverick Carter has been elected to Live Nation Entertainment’s Board of Directors, the company announced Wednesday.
As LeBron James’ longtime business manager, Carter has played a key role in the basketball superstar’s off-court ventures, from Hollywood roles to brand partnerships to the co-founding of three companies: SpringHill Entertainment, UNINTERRUPTED and The Robot Company, all three of which Carter heads as CEO.
“Maverick is at the forefront of talent, sports and media and brings exceptional experience and insight to our esteemed board,” said Greg Maffei, Chairman of the Live Nation Board of Directors, in a press release.
Live Nation Entertainment President and CEO Michael Rapino added that “Maverick’s talent-centric view, brand instincts and ability to innovate make him an incredible asset and resource to Live Nation as we continue to create new ways to partner with artists and expand our business.”
Carter met James when the future star athlete, then five, came to Carter’s eighth birthday. The fellow Akron natives would on to play basketball together during their one year of overlap at St. Vincent-St. Mary High, and along with James, chief of staff Randy Mims and agent Rich Paul, Carter became a member of James’ inner circle, colloquially known as the “four horsemen.”
“This is an exciting opportunity for me because I’ve long admired Live Nation’s industry-changing work and their talent-first approach to business,” said Carter. “They’re not afraid to think differently about the possibilities for their talent, and I look forward to helping them explore new ways to help talent build out their businesses.”
Carter’s election is the latest in a flurry of recent personnel changes among Live Nation’s executive class, including this week’s namings of Arthur Mroczek as VP of Non-Traditional Entertainment for U.S. Concerts and Kelly Flanigan as President of Washington DC – U.S. Concerts.