Matt Pollack And Brett Williams Named Co-GMs At Monotone, Brian Cross To Head Of Touring

– Monotone
Brian Cross, Brett Williams and Matt Pollack.

Matt Pollack and Brett Williams have been named co-General Managers of Monotone, Inc., and artist management company based in Los Angeles.

Brian Cross has also been named head of live touring, Monotone, Inc. Chairman and CEO Ian Montone announced April 8. 

“Matt and Brett work tirelessly for our clients and the company and bring so much experience and passion to Monotone,” says Montone. “This promotion is simply a validation of the leadership role they’ve been playing within the company for years.”

Williams will remain based in Los Angeles and Pollack in New York; both will report directly to Montone. Pollack and Williams will, in their new roles, help oversee Monotone’s management roster and all aspects of marketing and promotion, as well as give guidance to the management team.

Brett Williams joined Monotone, Inc. in 2007 with a small roster of artists that has grown in tandem with his growth at the company, culminating in this leadership role.

“I’m proud to be a part of such an incredible company,” says Williams. “It’s been such an honor to learn and grow as a manger among such an amazing roster of artists and managers. I’m excited about what Monotone is doing and where we are going and look forward to the opportunities and challenges that will come our way in our new role.”

Matt Pollack joined Monotone, Inc. in 2007 after holding senior roles in promotion and marketing across a number of major and independent record labels, including Relativity, Elektra, and V2. In addition to his new duties, Pollack will continue to oversee radio promotion and digital.

“I am so grateful to Ian for this acknowledgment and opportunity,” Pollack says. “I am honored to be working with someone whose vision and determination inspire. The entire Monotone team’s desire and talents for driving success are unparalleled. Nothing could be more deserving for the greatest roster. I am thrilled to be apart of this next chapter in our company’s growth.”

In addition to the promotion of Williams and Pollack, Brian Cross has been named Head of Live and Touring. Cross oversees touring strategy and development for all Monotone clients. Under his leadership, the tour department manages strategy, budgeting, routing, marketing, show design, staffing and more.

“In my time at Monotone it has been a privilege to work with so many talented artists,” says Cross, “helping them to realize their visions. It has been equally gratifying to be part of a management team that supports both the artists in our roster and one another. I am deeply honored to be part of this group, and look forward to meeting the challenges and opportunities ahead.”

Monotone represents a broad roster of artists including Jack White, Esperanza Spalding, Margo Price, Benjamin Booker, Foster The People, LCD Soundsystem and Vampire Weekend.