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Ticketmaster Italy Partners With Festival Promoter Home Entertainment
Ticketmaster Italy has announced a partnership with independent Italian festival promoter Home Entertainment.
Based in Treviso, Home Entertainment produces festivals including Elvis Days, Fiera d’Irlanda, FreeHome Day and Future Shots, in addition to the two Italian dates of Home Festival in Venice and Core Festival in Treviso.
Moreover, Home Entertainment manages Home Rock Bar and Bistrò sulle Mura, two locations in Treviso where they host events focused on art and music.
Ticketmaster Italy will provide end-to-end ticketing services for all of Home Entertainment’s festivals and events. The Live Nation company will also have an on-ground presence at all of Home Entertainment’s festivals deploying fan engagement events and creative marketing activities.
Amedeo Lombardi, founder of Home Entertainment, said: “We are confident that Ticketmaster’s experience, technology and international reach will help us to enhance our festivals in the best way possible. Our fans are our number one priority and with Ticketmaster we will be able to provide them with the best experience imaginable.”
Daniele Bei, MD of Ticketmaster Italy, said: “We are thrilled to welcome our very first independent festival promoter, Home Entertainment, to the Ticketmaster Italy family. Together we share a passion for live and providing the best fan experience. We look forward to a long and rewarding relationship, one with great potential for future growth in Italy as well as internationally. This is just another step forward for the Ticketmaster team into the vibrant entertainment market in Italy.”
The news follows the announcement of Ticketmaster Italy’s partnership with Zed Entertainment, one of the largest venue operators and promoters of major events in Italy.