AXS Unveils YouTube Integration

As the ticketing industry continues to expand into the digital arena, AXS is the latest company to partner with video streaming giant YouTube.

The new partnership will allow fans to see tickets to AXS events listed on videos from Official Artist Channels, letting fans know when shows are coming and facilitating a simple purchase.

“In partnership with YouTube, we are proud to continue extending the reach of the AXS platform naturally where fans are being fans,” said Dean DeWulf, SVP, Music for AXS. “This contextual integration enables the more than 1.3 Billion YouTube users to be a click away from seeing their favorite bands live at AXS venues and events across the country.”

Eventbrite and Ticketmaster have also partnered with YouTube on similar integrations. At the time of the Eventbrite integration, a YouTube blog post referenced Nielsen data indicating that 44 percent of teens claim they discover live music events on YouTube and the partnership will better connect its 1 billion monthly users to events. YouTube also said that, combined with its existing partnership with Ticketmaster, the company was now integrated with more than 70 percent of the North American live ticketing market.

YouTube is far in a way the world’s largest streaming service with over a billion users with local versions of the platform available in 88 countries.

Despite the video platform’s massive popularity, many in the music business complain about YouTube’s “value gap,” i.e. the relatively small amount of ad-based revenue the service generates as compared to higher yielding subscription-based services.

AXS has continued making moves to grow its market share both in North America and abroad. In April the company launched its face value resale platform, AXS Official Resale at The O2 and SSE Arena, Wembley. The company integrated Facebook into its AXS Anywhere ticket distribution program in 2017, adding it a partner list that includes Spotify, Groupon, Goldstar and others.