Features
Live Nation Launches Electronic Nation In The UK
– Electronic Nation
Live Nation
Live Nation Entertainment has launched Electronic Nation, a new division focused on expanding offerings of all electronic genres across the UK.
Electronic Nation will be led by Scott Barton, the MD of Cream, one of the biggest players in the electronic live event field.
Barton has over 25 years’ experience in the game, handling the likes of Creamfields and Steel Yard festivals, as well as UK touring for some of the biggest names in dance music.
The new division will be based in London and will encompass all electronic music at Live Nation UK, from Creamfields to artist tours, clubs and shows.
It will be Barton’s role at Electronic Nation to increase Live Nation’s footprint in the electronic arena.
With Cream, Barton has been growing a club business that is today responsible for multiple tours and club shows across the country, with artists such as deadmau5, Marshmello, Porter Robinson DJ Snake, Above & Beyond, Skrillex, Swedish House Mafia, Calvin Harris, and others.
Creamfields has established itself as one of the biggest electronic music events in the world with an attendance of 70,000 per day.
The 2019 edition takes place Aug. 22-25 in Daresbury, Cheshire, which is located between Liverpool and Manchester in England. This year’s lineup features UK exclusives by Swedish House Mafia and Calvin Harris. Also on the bill are Tiësto, Annie Mac, deadmau5, Eric Prydz, Carl Cox, The Chainsmokers, Skrillex, The Chemical Brothers, and many more, covering a wide range of electronic genres.
– Scott Barton
MD of Cream, and head of Electronic Nation
The festival has made its mark internationally, too, with editions in Chile, Abu Dhabi, Ibiza, Malta, Brazil, Argentina, Peru, Australia, Hong Kong, and multiple cities in China.
Denis Desmond, chairman Live Nation UK and Ireland, commented: “With Scott’s outstanding record managing global brands Cream and Creamfields, this new division is a major advance for Live Nation and for artists and acts in this genre.”
Said Barton: “Electronic music has always been at the heart of what we do. We have a dedicated team who work hard to connect fans to electronic music events across the UK. As the scene continues to grow, the knowledge and experience we have is key to our success.”