Earlier this week, Garth Brooks announced an intimate July 15 gig at Chicago establishment Joe’s, the first of seven dive bar concerts the country star has plotted for this summer.
Now, Brooks has upped the dive bar ante, declaring this “the summer of dive bars” as part of a new initiative in conjunction with Seagram’s 7 Crown to encourage responsible drinking and live music.
Brooks and Seagram’s 7 Crown are asking dive bar patrons to visit jointhepact.com and commit to never drinking and driving.
“Dive bars are all about the people inside of them. These people are our family…the ones we can talk to about anything and the dive bar itself is a lot of times, the calm in the storm, our getaway from the daily grind,” Brooks said in a statement. “I applaud Seagram’s and share the mission to help our favorite neighborhood hangouts live to see another day. That’s why I urge all my friends to take the #JointhePact pledge to never drive impaired, so together we can keep the celebration going all summer long.”
Brooks’ dive bar promotion comes as he prepares to release his new single “Dive Bar” on July 15. The song features Blake Shelton and will appear on his forthcoming 14th studio album Fun, due soon.
Fans may win tickets to the Chicago dive bar show via Chicago country radio stations WUSN and WEBG; tickets to subsequent dive bar shows will similarly be made available via regional radio stations.=
Garth Brooks ranked No. 17 on Pollstar‘s 2019 Midyear Worldwide Tours chart with a gross of $39.8 million, according to Pollstar Boxoffice estimates. From 2015 to 2017, Brooks appeared in the Top 10 of Pollstar‘s Year End Top 100 Worldwide Tours chart, with an average annual gross of $104.4 million over those three years.