Move Concerts, Loud And Live Form Joint Venture To Expand Latin American Footprint

– Ed Sheeran | Coliseo de Puerto Rico
Ed Sheeran draws a sold-out crowd to Coliseo de Puerto Rico in San Juan June 4. With him are Move Concerts’ Alejandro J. Pabon Castrodad and Phil Rodriguez, and venue GM Eduardo Cajina.

Move Concerts, the powerhouse Latin American indie promoter, has formed a joint venture with Loud And Live, a U.S. entertainment, sports and marketing company, marking the latest expansion by Move CEO Phil Rodriguez & Co.

Move is arguably the largest independent promoter in Latin America, with office in Argentina, Brazil, Columbia, Chile, Peru, Costa Rica and Puerto Rico. It’s promoted shows by Ed Sheeran, The Rolling Stones, U2, Shawn Mendes, Bruno Mars, Shakira, Katy Perry, Michael Buble, Rober Waters, Phil Collins and Iron Maiden, among many others.

Move Concerts ended 2018 at No. 24 among Pollstar’s WorldwideTop 100 Promoters with 897,597 tickets sold.  

The partnership “brings two companies together that complement each other,” Rodriguez said in a statement. “I have full respect for what Nelson [Albareda, Loud And Live CEO] has built over the years, and for his drive and vision. He’s building a great team and we share the same ethos – quality before quantity.”

In live entertainment, Loud And Live has produced and managed successful national tours, festivals and concerts in the United States, including with the likes of Pitbull, Ricky Martin, Chainsmokers, Marco Antonio Solis, Daniel Habif, Brantley Gilbert, Steve Aoki, Luis Fonsi, Calvin Harris, Roberto Carlos, Juan Luis Guerra, Franco De Vita, Vicente Garcia, Pedro Capo and Ricardo Montaner among others.

“I admire Phil for what he has built and accomplished, and it’s a genuine pleasure to be partnering with such an experienced and highly-regarded industry veteran,” Albareda said in a statement. “We’re looking forward to building off our individual successes in North and South America, as we come together to be a leader in live entertainment across the Americas.”

In addition to collaborating around live entertainment, and as part of Move’s and Loud And Live’s existing capabilities, the joint venture will also be offering brands sponsorship opportunities around the live events across the region.

Financial details of the joint venture were not disclosed.