AEG European Festivals Hires Clare Lusher As Marketing & Brand Director

Lusher, who has previously held senior roles including group marketing director at Mama & Co and earlier in her career at The Walt Disney Company and Sony Music, joins having run her own consultancy with clients ranging from Frieze Art Fair to The Guardian.

Lusher will lead all aspects of brand and marketing for the current portfolio as well as develop strategies for future events.This role directs all creative, brand, marketing and communications strategies across all event, partnership and artist channels.

As part of the European Festivals leadership team she will help build on AEG’s presence in the European festival market which currently includes American Express presents BST Hyde Park and All Points East in London, England, and Rock En Seine in Paris, France.

Jim King said, “The creation of this new leadership position was a hugely important part of the festival division structure. It underlines AEG’s commitment to invest in high quality marketing, brand and partnership strategies so we can offer even greater value for the fans, artists and partners. 

“Clare is highly creative and has a proven track record in leadership and delivering excellence so we’re delighted she has chosen to join AEG to drive this key part of our business.”

Clare Lusher said, “I am delighted to be joining AEG at this pivotal time. The new position presents the ideal opportunity to nurture and develop a multifaceted, creatively insightful and future fit marketing team. 

“AEG have a reputation of delivering world class shows and I look forward to maximising the wealth of collaborative potential across brand and media partnerships combined with overarching strategic clarity.”