Goldenvoice Sets Dates, Lineup For Debut Lovers & Friends Festival

– Lovers & Friends

Just a week after unveiling details for the debut Cruel World Festival, Goldenvoice is back in the news with another one-day festival headed to Los Angeles in May. The lineup for Lovers & Friends is stacked with R&B and hip-hop stars including Ms. Lauryn Hill, Usher, Ludacris, Lil Jon and TLC.

Save the date for Saturday, May 9. Just like Cruel World Festival on May 2, the party is going down at The Grounds at Dignity Health Sports Park.

The Lovers & Friends announcement apparently wowed fans so much that some on Twitter questioned if it was real. The roster also features Jhené Aiko, Summer Walker, Megan Thee Stallion, Nelly, Sean Paul, T-Pain, Brandy, Monica, Ja Rule + Fat Joe and more.

Music lovers can register now for a presale that starts Thursday, Feb. 20 at 10 a.m. PST. The general onsale for the all-ages event begins Friday, Feb. 21 at 10 a.m. PST.

General admission tickets start at $145 plus fees. Once the initial allotment sells out, GA prices will increase to $155 and upwards. VIP tickets start at $230 plus fees and include access to the VIP entry ine, VIP viewing area, VIP-only restrooms and VIP food/drink vendors. Super VIP tickets with additional perks, like access to the exclusive Champagne Lounge, are priced at $450 plus fees. Merch packages with a limited edition Lovers & Friends T-shirt, hate and poster are available for $50.

Goldenvoice is the creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival. The company promotes over 1,400 concerts a year and runs Los Angeles and Bay Area venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield.

Goldenvoice / Messina Touring Group’s Stacy Vee recently won Talent Buyer of the Year at the 31st annual Pollstar Awards.

Vee and Goldenvoice President/CEO Paul Tollett were named to Pollstar’s inaugural Impact 50 list last year.