Bert Kreischer Hosting 'Hey Big Boy Happy Hour' Live Video Conference Today

– Bert Kreischer

Comedian Bert Kreischer has announced the one-night-only “Big Boy Happy Hour” video conference tonight at 5 p.m. PT, live from his personal man cave where he’ll swap stories, take questions and, always the life of the party, sip cocktails up close and personal with fans.

Fans have been informed to look out for the video conference link, which will be password protected by a riddle that only Kreischer’s fans will know how to answer.

“So raise a glass and toast your quarantine woes goodbye as we celebrate YOU, The Fans, for all your continued love and support. Cheers!”

See Pollstar Cover Story: Bert Kreischer Becomes A Touring Machine

With a new Netflix special out, recorded over seven sold-out nights at the Agora Theatre in Cleveland, Kreischer has become a touring “Machine,” as is the title of his most famous comedic bit. He was able to finish strong tour dates into March, including two sold-out nights at the Beacon Theatre in New York March 7 (5,420 tickets, $258,693 grossed) and similar business throughout the region, including 6,537 tickets and $290,000 grossed over two nights at the Grand Theatre in Mashantucket, Conn.

With comedians able to directly engage a fan base through social media, livestreams and other channels, Kreischer a few year ago took it upon himself to become his own best marketeer to break out of the comedy club circuit and become a headlining touring comic.

“I had a change in heart in how I ran my business and kind of took charge of promoting myself,” Kreischer told Pollstar for a cover story in December. With camera experience on The Travel Channel and other programs, he had the chops and material to become his own in-house marketing department “ When you’re doing the comedy clubs you almost don’t care – you know what you’re getting paid so it doesn’t matter so much if the club does poorly. But I started caring.”

However, these days, everything he does is geared toward touring.

“Anything I do, anything across the board, specials, TV shows, podcasts, everything I do is to get people to see me perform live,” Kreischer says, while on his way across the country to a gig in Atlantic City. “If you tell me today that I could be in a movie with The Rock and it shoots for a month, and it’s a starring role and will help sell tickets, then great. But if you get me a role that may get cut out of the movie, then I’d rather just sell tickets.

Kreischer is represented by United Talent Agency and managed by Levity Live’s Judi Marmel, a team that represents other major comedians including Sebastian Maniscalco and Whitney Cummings.

As Marmel noted at the time, comedy helps people get through crises, and Bert’s style resonates with people sick of the current events and gloomy news cycle.

“When you’re sick of hearing about all of that on TV, what’s wrong with being happily married and throwing back a few? Look at the fans and you really see that,” Marmel said.