Travis Scott’s Manager David Stromberg On Fortnite Concert’s ‘Astronomical’ Success (Q&A)
on Travis Scott HERE.
David Stromberg: We worked on it for a while and in all honesty it was something we had been developing extensively but really accelerated when everything shut down. Everyone recognized this was an incredible opportunity to introduce something special in these uncertain times
Who was on the team for this and how was Travis involved?
Travis and our Cactus Jack creative team worked closely with Epic Games on conceptualizing and execution. With any project Travis always has final creative control, but we wanted to learn as much about the Unreal Engine and Fortnite world as possible to create authentic brand alignment
What was the strategy and goals for the initiative?
Though the execution appeared flawless, what were the biggest challenges you faced with this initiative?
I was at the show with Travis and our friends. Just holding my breath hoping the servers didn’t crash
Travis Scott is known as a leader in the merch space, how did it go in translating his aesthetic and brand into the Fortnite space?
Travis is really hands on with merch design and wanted to create a collection for the Fortnite experience similar to actual concert merch. Some of the best selling items were the “tour tees” from the show. His fans gravitate to experiential items that convey “I was there”, in this case even in the digital realm. As far as the overall brand we worked closely with Epic Games to storyboard and introduce iconic imagery from Travis’ world into Fortnite
Are other people in the industry reaching out to you to find out how to get into the video game space and follow this model?
My phone went crazy after the event. People I haven’t heard from in years sharing reactions from their kids was pretty cool. Some of my most respected mentors and innovators in the business reached out. I feel like we just scratched the surface of merging music, gaming and live events. I actually just read Sony is putting together a company specifically to build more events like this – they need to give us board seats!