Faith-Based Promoter Premier Productions Offers COVID-Safe Initiatives, Guidance to Venues, Staff
– Premier Productions
Nashville-based faith and family event producer Premier Productions has announced a suite of COVID-safe protocols aimed at venues, staffing and ticketing it says is the first of its kind.
“As a leader in the live event industry, we wanted to make available to everyone, even competitors, the tools we’re developing as we look to re-engage in the live event marketplace,” Premier Productions co-owner Shane Quick says in a statement. “Serving others is part of who we are and we look forward to sharing what we know and are developing so that together as an industry we can safely bring live events back.”
Announcing their proprietary COVID-Safe Initiative, Premier has three offerings, which include the best practices manual “COVID-Safe Guidelines” available at covidsafechurch.com.
Also available is COVID-Safe Seating, via its Platform Tickets, a proprietary ticketing technology that has been Premier’s service for five years and helped streamline the sale of more than 5 million tickets. Premier has updated the service with local and state CDC guidelines based on re-opening phases, and can generate tickets in compliance with social distancing recommendations. Premier is also offering COVID-Safe Staffing via Loop Services, which offers “new normal” protocols for event volunteers, staff and recruiting, where teams will be trained with social distancing practices and administered daily temperature checks.
“This is no longer business as usual,” said Quick. “We have upgraded every area of service to ensure our artists partners, production partners and fans will be safe and still be able to enjoy unparalleled live events.”
On board with the initiatives is Proper Management, which represents Casting Crowns, Anthem Lights and other artists.
“Proper Management is thrilled to see Premier Productions lead and help us carefully carve a path of safety for great events in this new environment. They know the ins and outs of our needs and they put safety first,” says Mike Jay of Proper Management. “We and our clients trust them with our ticket holders and attendees. They are leading the industry and serving the church.”
Premier Productions produces more than 600 events per year, currently promoting major artists and shows including Hillsong United, Dude Perfect, Lauren Daigle, the Gaithers, Hillsong Worship, Casting Crowns and others. For 2019, Premier was the fourth largest in the U.S. and No. 13 worldwide based on ticket sales reported to Pollstar, with more than 1.7 million tickets sold.