Pepsi Gulf Coast Jam Moves To March

Jack Plunkett / Invision / AP – Luke Bryan
Luke Bryan plays iHeartRadio Country Festival at Frank Erwin Center in Austin, Texas, May 5.

Organizers of the Pepsi Gulf Coast Jam have announced the event is moving to March 2021 but they are retaining headliners Luke Bryan, Brad Paisley and Lynyrd Skynyrd.

Everyone who purchased a ticket for the Sept. 4-6 dates will be provided with tickets for the corresponding new dates and no action is required. Refunds will be made available through the organizers’ refund request form. Those purchasing tickets through payment plans will have the opportunity to pause their payments.

“We held out as long as we possibly could before making the decision to postpone this year’s Pepsi Gulf Coast Jam,” said Executive Producer Rendy Lovelady. “The excitement for the festival was amazing. We knew our Jammers wanted to get out and hear some great Country music, but virus numbers are rising all over the country and we had to make this very difficult decision.”

Some were looking to the Pepsi Gulf Coast Jam 2020 as a sign of a possible return of live music in 2020 as the event remained on sale well after most major festivals had already announced their postponement or cancellation.

The number of coronavirus cases in the U.S. has sharply increased throughout the month of July and according to the CDC, the state of Florida has seen the most new cases in the last seven days. According to organizers the increased concern about the spread of coronavirus made it unfeasible to produce a safe event.

“The safety of Pepsi Gulf Coast Jam artists, fans, vendors, staff and the residents of our wonderful city is our highest priority, no matter what’s going on,” said Pepsi Gulf Coast Jam COO Mark Sheldon. “We felt like we had a great plan in place to make this a safe event, but conversations with state and local officials, the health department and CDC confirmed this was the most prudent move for everyone involved. We look forward to seeing everyone in March!”