Superfly Names Richard Black President, General Manager To Lead Company’s Agency Business

The announcement says the move bolsters Superfly’s leadership team with an accomplished ad industry pro as Superfly expands the agency side of its business. 

Black takes a new role at the company, reporting to Superfly co-founder Rich Goodstone, known as one of the co-creators of the mammoth Bonnaroo festival. 

“Richard has the skill set and deep expertise we’ve been looking for to lead our agency business,” says Goodstone. “As we continue to advance the company’s growth, Richard will play a pivotal role in shaping our agency offering at the intersection of culture, community, and commerce. We’re thrilled to have him on our team.”

“We’re at a turning point and there’s no better time to reshape how the world plays & connects,” Black says in the announcement. “Brands are looking for partners who can help them navigate their shifting priorities and create new business models that maximize ROI by earning the trust, advocacy and spend of their customers through brand experiences. 

“Superfly was born experiential. We build communities and fandoms around brands through thought-provoking and cutting edge ideas that drive business results. I’m honored to join this talented team during these transformative times and am looking forward to shaping the future and redefinition of experiential.”

At global experiential agency Momentum Worldwide, Black’s roles included executive leadership positions including CGO, CMO and GM of the flagship New York office, where his client roster included Fortune 100 brands like American Express, Verizon, Samsung, Facebook, Porsche, Google, SAP, and others. 

Black begins in his new role at Superfly immediately and will be based in the New York headquarters.