Live Nation Urban Kicks Off 2021 With Michelle Obama-featured ‘Celebrate Georgia’ Drive-In Concert Ahead Of Senate Runoff

Celebrate Georgia
 – Celebrate Georgia
Jeezy introduces Michelle Obama, who appeared virtually during the event Jan. 3.

Live Nation Urban rang in 2021 with what it is calling the first live concert of year, the Jan. 3 “Celebrate Georgia” drive-in event at Atlanta, partnered with Michelle Obama’s When We All Vote organization ahead of the Georgia Senate runoff elections Tuesday, with performances from Monica, Rick Ross, DJ Drama, Jack Harlow, Pastor Troy and more. 

The show was put on in partnership with ONE Musifest, The New Georgia Project, BET, More Than a Vote and others , with the goal of building momentum and excitement around the election. 
The show included segments from When We All Vote Co-Chairs Michelle Obama, Janelle Monáe, Tracee Ellis Ross, Kerry Washington and Chris Paul, and Ambassadors Jeezy, Common, Jidenna, Darren Criss,  Sophia Bush, Tommy Dorfman, and more. 
When We All Vote’s volunteers, partners and allies in Georgia are committed to ensuring every voice is heard in the runoff, especially the voices of young people and people of color. Together, and in support of local partners, When We All Vote will host more than 50 early vote activations between now and Election Day following CDC COVID-19 guidelines.
This year When We All Vote helped more than 18,000 Georgians get registered and ready to vote, and in the lead up to runoff, more than 3,000 Georgia voters registered with When We All Vote. During the General Election, When We All Vote hosted food and voter registration drives in Atlanta and Augusta as well as early voting celebrations in the Metro Atlanta area. When We All Vote local partners will host early voting celebrations across the state for the runoff election. 
Republican Sen. David Perdue is running for reelection against Democrat Jon Ossoff, while Republican Sen. Kelly Loeffler faces Democrat Raphael Warnock in a special election, with the Democratic party able to take majority control of the Senate if able to win both elections, as Vice President-elect Kamala Harris would serve as a tie-breaker to the 50-50 split.  
 
Live Nation Urban, headed by Roots manager and Maverick management partner Shawn Gee, also recently wrapped its Broccoli City three-day online digital series focusing on wellness within the Black community, providing Black Millennials and Gen Z’ers with conversations and resources on topics like financial well-being, community well-being, and physical & mental well-being. During these free sessions, guest speakers will talk candidly about resources, strategies and educational tools that can empower the Black community. Speakers included Broccoli City founders Brandon McEachern and Marcus Allen, Creative Theory Agency founders Gary Williams Jr. and Tamon George, author & wellness consultant Alex Elle, therapist and professor Dr. Mariel Buque, and The Black upStart founder Kezia Williams.
“Broccoli City is thrilled to partner with Capital One and convene this first-ever program in a virtual format,” said Brandon McEachern, co-founder of Broccoli City Festival. “In the midst of a year unlike any that’s come before, there’s no better time to learn from those who are leading through disruption, confusion, turbulence, and conflict across various landscapes – ultimately improving Black communities and the world.”