UK PR Agency Jukebox Rebrands

Jukebox PR billboard.
– Jukebox PR billboard.
The PR agency unveiled a new branding for 2021.

Jukebox PR agency, which represents more than 200 international music festivals and events in 50 countries, underwent a rebrand in line with a new PR strategy.

In an announcement about the company overhaul, the Jukebox team around found Alex Jukes said it “ditched the old PR style of chasing online news and review links” for a “data driven approach to promotion” that offers hard facts about any given client’s campaign and its efficiency.
In recent months, the company has pivoted to digital, working on global live streams and virtual festivals,launching apps and online software. The company identifies itself as more than a PR company, but rather a lifestyle and experience company providing marketing, digital communications and online content promotion. 
Clients include events like Timewarp, to SXM festival, Junction 2, Electric Zoo, as well as artists including ARTBAT, Charlotte de Witte and Agoria. Jukebox PR has also realised campaigns for major labels including Armada, Sony, Warner, and Universal.
The company’s speciality is electronic music. It operates the so-called Tribes network, which comprises “25 of the biggest Facebook and Instagram pages in electronic music, owned and managed by Jukebox” with a combined reach of 15 million. 
A further 30 pages outside the Tribes network, which Jukebox looks after, brings the total reach to over 20 million followers across both Facebook and Instagram, with a further 30 million across websites and other channels.
Jukebox founder Alex Jukes commented, “Jukebox is well placed to blast the first new festivals and worldwide events of the post-pandemic era into the stratosphere.”