– Joy Ruckus Club
Sessions, the livestreaming platform co-founded by former Pandora founder Tim Westergren has announced the The Joy Ruckus Club: Virtual Lunar New Year Festival, Feb. 16-21, in partnership with Kublai Kwon’s Joy Ruckus Club. The event will be the third edition of the largest Asian American virtual music festival in the world, according the announcement.
180 artists of all genres will perform in one continuous live stream from locations around the world, including North America, Asia, Australia, New Zealand, Copenhagen, London, Dubai, Vietnam, Malaysia, UK and more, on nine virtual stages. The event is free entry.
“We are thrilled to continue our exclusive partnership with Joy Rukus Club,” said Westergren, who founded Sessions with fellow entrepreneur and longtime virtual games developer Gordon Su. “JRC3 takes virtual concerts to a whole new level. This nonstop global festival, spanning six days and 180 artists across multiple continents and time zones will bring together a community of fans from over 230 countries to enjoy and discover a diverse and talented collection of Asian artists.”
Headliners and types of music include K-Pop (Hyolyn, Megan Lee), Australia/NZ (Elliye), Canada (Kaia – host, HMLT x Kei-Li), Dubai (Ibby VK), Europe (Jeff Nang – performer and host), Hip Hip (Chow Mane – host, Wootak Kim – host, Bohan Phoenix, J Reyez), Ox (Amelia and Adinah – host), Traktivist (Run River North – presenter), Viet Q (Minh, Thuy), Dragon Stage (Ethan Kim, Pyra).
Kublai, who has been promoting Asian artists in the US for 20+ years, believes in Sessions’ forward-thinking assessment. “With more acts and more stages than Coachella, Joy Ruckus Club 3 will be the biggest Lunar New Year music festival in the world in 2021, adding another milestone to the fastest growing live stream platform, Sessions, with 180 artists on 9 virtual stages across 6 days. As a celebration of Asia’s most spiritual and important holiday, the event will be free and accessible for the entire world to experience. In a year in which public gatherings to observe Lunar New Year will not be happening, Joy Ruckus Club 3 will fill the void and enable audiences from over 230 countries to congregate virtually to celebrate the Year of the Ox through music.”
JRC has grown from two days to to six dates, with 180 artists, coinciding with the Lunar New Year holiday, JRC 3 is billing itself as a world community cultural event in a year in which most Lunar New Year parades and public celebrations will not be happening.
The debut of Joy Ruckus Club in late August attracted over 700,000 music fans. Partnering with Sessions for their third festival, Joy Ruckus Club plans on expanding their reach to over 200 countries with the help of Sessions.
Westergren recently spoke with Pollstar about the Sessions launch, saying the current music landscape, saying artists are now in the front seat more than ever.
“If you had talked to me two years ago, I would have been pretty pessimistic about the music industry,” he told Pollstar in late August
. “I felt everything was going in the wrong direction, artists were losing their grip and were a decade away from being completely replaced by computers. But I am of the opposite belief now. I believe we really may have found a solution.”