Loud And Live Launches Content Division

– Loud And Live Studios

Loud And Live is stepping further into the content game with the launch of its newest division, Loud And Live Studios. 

Based out of Miami, Loud And Live Studios will provide resources and expertise to produce livestreams, podcasts, music specials, documentaries and branded content. 

“We’ve been organically developing content for years, so the launch of this division is a natural step for us as the demand from consumers and brands for content of all types, digital, streaming, and beyond, continues to grow,” Nelson Albareda, CEO of Loud And Live, said in a statement. “When you boil it down, from sports and entertainment, to lifestyle properties and brand work, our capabilities and the nature of our business offers a unique ecosystem to develop original content for our business units, as well as for our clients.”

Loud and Live has already developed branded content for Walmart, P&G, McDonalds, Nestlé and Frito-Lay and has made music specials for Sony Music Latin, HBO and YouTube, with two already in the works for 2021.  
Prior to COVID Loud and Live was gaining momentum in the Latin concert promotion world, and has pivoted into livestreaming with artists like Ricardo Montaner and Fito Paez.

Loud And Live partnered with Phil Rodriguez and Move Concerts in 2019, pairing Albareda with the largest independent promoter in South America. Albareda spoke with Pollstar ahead of the Latin Grammys last year and said he felt the world would be full of opportunity for independent promoters like him very soon. 

“I think we’re going to be in a very unique position whenever COVID subsides, because I think the independents are going to play a key role, specifically those independents like us who are able to move quickly,” Albareda said. “The thing is, touring on the Latin side is very, very different from a general market act. And that’s where, I think, we really can be competitive. We don’t just do Latin business at Loud And Live, but we see there is an opportunity to be competitive at a global level in Latin music. Why is there only AEG and Live Nation on a global level? There is room for a third player, a fourth player. With Move we are obviously already working with artists that are not Latin. And eventually, I think we could even promote general market acts in the U.S. Why not?”