CTS Eventim Signs JV With Zappa Group In Israel
– CTS Eventim
CTS Eventim, has signed a joint venture with the Zappa Group, which makes the Germany-based live entertainment giant Israel’s ticketing market leader, by its own admission.
According to the announcement, “The Zappa Group is the most important local promoter of live events, including a dozen popular festivals, and operates venues in Israel that seat up to 15,000.”
Zappa, in turn, gets access to CTS Eventim’s wide range of eCommerce marketing tools and technologies, such as data analytics or the online ticket shop.
Seeing that 40% of the Israeli population had reportedly been vaccinated by mid-February, all parties expect that most of the Israeli population will be vaccinated by spring of this year and that life in Israel will return to normal by the end of March.
“This means that the conditions for resuming live entertainment and sporting events will be met,” the announcement of the JV continues.
“We are pleased to join forces on Israel’s dynamic market with our partner Zappa, and to jointly develop and further exploit the potential there,” commented Klaus-Peter Schulenberg, CEO of CTS Eventim.
“Zappa’s paramount role in live entertainment and CTS Eventim’s expertise in technology and marketing are a perfect combination,” he said.
Golan Einat, the owner of the Zappa Group, commented, “Thanks to cutting-edge technology, professional capabilities and many years of experience, I have no doubt that this joint venture is primarily designed for the benefit of the ticket buyers who will enjoy the wide and varied content provided by CTS Eventim and the Zappa Group.”
Ami Feinstein, CTS Eventim’s Managing Director in Israel, said the partnership with Zappa has long been in the making.
“We are sure that the synergy in this venture will produce changes in the ticketing market in Israel, in the form of superb customer service and advanced and superior technology – just like nine years ago, when Eventim entered the Israeli market. So we are excited about returning to business activity in a post-Corona era,” Feinstein concluded.