Music streaming platform AUX Live launched Thursday with a catalog of more than 100 concert films and music documentaries. To celebrate the occasion, AUX Live also planned the primetime broadcast of Post Malone’s PostyFest performance at AT&T Stadium in Arlington, Texas, on Nov. 2, 2019.
The Grammy-nominated, platinum-certified musician is managed by Dre London, the executive behind AUX Live.
“My passion for this project was due to seeing artists incomes being severely impacted,” London said in a statement. “Even when we do return to normal, stadium attendances are going to be at certain capacities for safety of the fans. So stadium and arena level artists’ of the world will have to adapt, and the only thing I see would be raising ticket prices to make up for the lost seats in the crowd.”
London would have a keen sense of stadium and arena capacities. In early 2020, before the pandemic abruptly forced Malone off the road, the musician averaged 13,011 tickets sold and $1.76 million grossed per show across 21 gigs reported to Pollstar. In 2019, just three years removed from supporting Justin Bieber in arenas, Malone secured a No. 15 rank on Pollstar‘s year-end worldwide touring chart with $95.8 million grossed on the road.
“With AUX Live we have a solution to that problem, because artists’ can have live performances with high production values and we can keep ticket prices at an affordable price point,” London continued. “It’s a win-win situation for both artists and fans.”
AUX Live subscriptions will cost $4.99 per month, and individual ticketed live performances will be available for the same price. Malone’s set airs at 8 p.m. ET.
The platform’s licensed catalog, however, extends well beyond Malone – and offers something for everyone.
Hip-hop heads will enjoy “Tupac: Live At The House Of Blues,” recorded in West Hollywood just two months before the legendary rapper’s death, and a film documenting the 2000 “Up In Smoke Tour,” headlined by Dr. Dre, Snoop Dogg, Eminem and Ice Cube. Snoop’s trek from the following year, the “Puff Puff Pass Tour,” is captured in another film on AUX Live.
Elsewhere, AUX Live offers performances by artists from pop (Sam Smith, Katy Perry, One Republic) to country (Shania Twain, Willie Nelson) to R&B (James Brown, Etta James, Nina Simone, Ray Charles) to classic rock (The Beach Boys, Aerosmith, Eric Clapton, Carlos Santana) to alternative (The Killers, Imagine Dragons, Fall Out Boy, Muse).
Documentaries contextualizing iconic artists for fans also abound. AUX Live’s catalog includes several installments of the British “Classic Albums” series, chronicling the making of classic LPs by Nirvana, Metallica, Fleetwood Mac and More. “God Bless Ozzy Osbourne” documents the mercurial Black Sabbath frontman’s music and life, while “Down The Tracks” takes a look at the blues and folk artists who influenced Led Zeppelin.
The platform also teases content featuring Bob Marley, The Rolling Stones, Jay-Z, J Balvin and Amy Winehouse to arrive in the coming weeks.
AUX Live will be available through its website, as well as the iPhone app store, Apple TV, Google Play store, Android TV, Roku, Amazon Fire TV, Xbox One and Samsung Smart TV.