Swedish Tech Startup Launches On Demand Concert Streaming Service

Jonas Sellberg.
– Jonas Sellberg.
Co-founder and head of artist relations at Staccs.

A Swedish tech startup by the name of Staccs announced the launch of a paid streaming service for music concerts, allowing fans to relive their favourite concerts, on demand. 

“Staccs opens up new, untapped commercial opportunities for the music industry with its user-centric business model – offering artists and rights holders a new revenue stream to market classic video content,” the press release states.
As a paid for streaming platform – pricing for different tiers is yet to be revealed – fans will be ablate watch gigs advert-free, in high resolution and in high-fidelity audio – depending on the tier they choose. New titles are to be added to the archive every week.
Staccs aims to divide each fan’s subscription fee only between the rights holders of the video content watched, rather than banking on the traditional pay-per-play models used by other streaming services, which sees subscription fees divided up by overall streams on the entire platform.
Say, a fan only watches one particular artist all month, then that artist will receive the entire subscription fee for that month. It’s a model that has been discussed in audio streaming for years.
In a time of no live shows, Staccs hopes to satisfy the fans’ hunger for live music, while helping artists and rights holders to monetize existing concert video footage.
The Staccs website hasn't yet launched fully.
– The Staccs website hasn’t yet launched fully.

Jonas Sellberg, co-Founder and head of artist relations at Staccs, told Pollstar, “our platform is designed for and aimed at the ultimate music fan. We will be offering the latest and most popular concerts, documentaries and music content, on demand, across many genres of music – including rock and pop.”

Questioned about the rights it has cleared to be able to offer the content, Sellberg responded: “We have just announced content partnerships with DCD Rights, a UK-based distributor company, and Believe, a global, forward-thinking digital music company, which means that hundreds of historic concerts and music content will be brought back for fans to rediscover and relive. 
“Material from DCD Rights will be among the first that fans can enjoy – such as Iron Maiden’s ‘En Vivo! Live At Estadio Nacional, Santiago (2011)’, David Bowie’s ‘Ziggy Stardust & The Spiders from Mars (1973)’, Oasis’ ‘Live at Wembley (2000)’, and many more. Believe will offer content from its Nuclear Blast catalogue – such as Sabaton’s ‘Live at Wacken (2015)’, Nightwish’s ‘Vehicle Of Spirit, Wembley (2015)’, Accept’s ‘Restless and Live, Bang Your Head (2015)’, amongst others.”
And he added, “We will be expanding our scope continuously to ensure that our content is available across all music genres and serving all kinds of music fans, globally. It is something which will naturally develop, so that in the long term we will host a vast array of catalogue content for fans to enjoy.”
Staccs, which is headquartered in the Swedish capital of Stockholm, is set to launch in the Nordics later in 2021. “Given that we are a Swedish startup, we will be launching across the Nordics in 2021 and then details of a further rollout of our product will be shared,” said Sellberg.
“While we don’t have an exact date for launch in other markets, we’re working very hard to ensure our platform provides the highest quality content possible so that once fans do have access to it, they can enjoy the content in the best possible way. The ambition remains the same – to become the global home of legendary concerts,” he concluded.