Upstart Latin Festival Vibra Urbana Announces Miami For December, Expands To Orlando For July 31 Event

 


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After selling out its first year in February 2020, Vibra Urbana festival has announced its return for 2021, moving outdoors for its flagship Miami event at the Miami Dade County Fair & Expo Center Dec. 18-19, 2021, and adding a second city in Orlando this summer, July 31, 2021, at the Central Florida Fairgrounds.

The upstart Latin trap and reggaeton music festival promises an  immersive two-day experience in a new, open-air format after selling out 7,000 tickets at the Watsco Center at University of Miami in 2020 with a lineup featuring El Alfa, Myke Towers, Rauw Alejandro, Jhay Cortez, Justin Quiles, Bryant Myers, Eladio Carrion, Gigolo y La Exce, and Latenightjiggy.
Presale tickets go on sale beginning Friday, April 16, with lineup and additional details forthcoming.  The announcement states that safety is of the utmost importance and that the event will be working in line with CDC guidelines and precautions. 
The event is produced fully independently by a group of childhood friends and brothers from Miami sharing Cuban heritage, who put on the first-year event at just over 20 years old. 
With experience putting on holiday parties for friends and family and running a family jewelry store, childhood friends Javi Caso, David Adan and brother Lesty Adan had an ear to the ground and determination to bring something much needed to their city.
“A big push for us is the fact that aside from being in the market, we’re the main age demographic,”  Caso told Pollstar. “We’re young so we know exactly what resonates most with the audience. For our first post when we announced Vibra Urbana, we got all these tweets of people from Miami asking, ‘When is a Latin music festival coming to Miami? When is it going to happen?’  We screenshotted all the tweets and made a compilation video, we had a drone flying over Miami, and had the tweets going boop, boop, boop popping up on the screen. At the end, the screen goes black and it says, ‘We heard you, Miami,’ and we announced Vibra Urbana. 
“In 24 hours, it went from 0 followers to 20,000 followers on Instagram, 7,000 on Twitter, and got over 1.5 million impressions across all platforms.  It went extremely viral and catapulted us. We already had everything booked and finalized, we did everything we had to do, we launched each artist one at a time, and did it all very differently.”