UK LIVE Partners With YouTube Music, Prepares For Climate Action

Re:Boot Live.
– Re:Boot Live.
A partnership between YouTube Music, Grow with Google and LIVE.

YouTube Music has joined LIVE as a founding member and will collaborate with the UK trade body to launch Re:Boot Live, a series of workshops to support digital education for music venues and post coronavirus economic rebuild.

YouTube Music joins LIVE after a lockdown that, in various iterations, lasted for one-and-a-half years and caused revenue across the UK’s live entertainment sector to drop 80% in 2020, compared to the year prior, according to LIVE data.
As part of the partnership, YouTube Music will launch the Re:Boot Live workshop series in partnership with Google’s digital learning platform Grow with Google and LIVE. 
According to the announcement, “the program has been developed to support venues reopen in a post COVID world and empower them to make the most of the tools Google and YouTube have available. It combines various digital marketing topics such as analytics, online marketing and SEO with practical tools such as event search, YouTube, Google My Business and GPasses.” GPass is Google’s password manager and information safe built for it users.
Greg Parmley.
– Greg Parmley.
Head of ILMC and CEO of the UK’s live entertainment trade body LIVE.

The workshops will ensure participants are able to fully utilise these tools to engage fans and drive them back to see their favorite artists. Workshops will start Nov. 9 and will run for four weeks on Tuesday and Thursday at 11 a.m. GMT.

The workshops are free for all of the 13 association members of LIVE, who can register here
Some of the webinars already announced include “Set your own events on Google Search and Maps”, “Get your Business Visible on Google Maps”, “Social Media Strategy” and “Get started with Analytics”.
YouTube Music is also providing an undisclosed amount of funding to help rebuild the live sector. 
LIVE CEO Greg Parmley said, “YouTube music is a pioneering platform for fans and artists across the globe, which is why we’re absolutely delighted that they have joined us on our journey to promote and support this much-loved British industry. Through our shared passion, we’ll get artists back on stage and reconnect them with their fans, as we take the sector from strength to
strength in the coming years.”
Dan Chalmers, director of YouTube Music EMEA, added: “Never has it been so important to show our support to the live industry, a vital part of our music ecosystem. Seeing our favorite acts live is irreplaceable and we are fully committed to helping this side of the industry getting back on its
feet after a very difficult time.”
John Langford
– John Langford
COO of AEG Europe, and Chair of LIVE Green.

Meanwhile, LIVE sustainability arm LIVE Green is gearing up for the UN’s climate conference COP 26, which will go down in Glasgow, Scotland this year, Oct. 31-Nov. 12.

All 13 association members of LIVE have ratified the so-called Beyond Zero Declaration, a voluntary commitment to deliver measurable and targeted action on climate change, with the aim of reaching net zero emissions across the sector by 2030.
Some members of LIVE Greens’ working group, like Julie’s Bicycle for example,   are amongst the individuals and organizations hosting events during COP 26. 
“Over the course of 2022, LIVE Green will campaign to support the live sector’s transition to a regenerative future, including the launch of a free-to-access resource hub and industry-wide measurement of CO2 emissions.
“This will be bolstered by sector-specific research and expertise to identify how live music businesses can accelerate their transition to a low carbon future,” the announcement reads.
John Langford, AEG Europe COO and chair of LIVE Green, commented: “Music has the power to create change – and the looming climate emergency requires all of our support.
“It’s fantastic to see the live music sector represented in such a positive way at COP26, and this is a great sign of things to come as we build on the progress we have made so far to set out a clear path for to decarbonization across the sector.”
Founded at the beginning of this year, LIVE is trade body for the UK’s live music industry and the voice of over 4,000 artists and 2,000 backstage workers across the £4.6 billion ($6.3 billion) industry.
Prior to the outbreak of the pandemic, the UK’s creative industries were growing at five times the rate of the wider economy. The forced closure of music venues cancelled shows and froze ticket sales, resulted in the toughest year the industry has ever faced.