WME Adds Three Brand Partnership Agents

Jordan Curtis Hughes / Provided
Adam Bulleid, Carolyn Massey, Bernard Tyler

WME has added three brand partnerships agents, with Adam Bulleid, Carolyn Massey and Bernard Tyler joining the agency. 

Bulleid, based in the UK and with experience at NME magazine as well as  at Universal Music UK, will work across WME’s music and talent roster, while Massey and Tyler will focus on the agency’s robust and growing Hip-Hop and R&B roster.
Bulleid spent more than seven years at Universal Music Group working predominantly across the UK roster for brand partnerships, sync and music integrations, including with many WME clients. 
Massey joins WME after four years at ICM Partners, where she worked in the agency’s Global Branded Entertainment division with artists including Migos, Quavo, Khalid, Lil Yachty, J. Cole, Ari Lennox, J.I.D and Earthgang, among others.
Tyler previously served as Executive, Brand Consulting at CAA Sports where his work consulting brands on their sports and entertainment partnerships included EA Sports, Canada Goose, Pizza Hut and Tissot. Tyler most recently led an EA Sports FIFA North America initiative with Adidas to launch a limited custom shoe with the release of the popular soccer video game.
The news follows hires of Ikenna Ezeh and Andrés Paz Micheo to the WME Brand Partnerships team last year, focusing on music. The division’s recent activity in the music space includes deals with Elton John and Uber Eats, Miley Cyrus with Gucci, Selena Gomez with Rare Beauty,  John Legend with LG, Nas with Calvin Klein, Future with Samsung, and Solange with Moncler, according to WME.