– Wembley Stadium.
A London icon.
England’s Football Association (FA) hired Oak View Group (OVG) to expand and diversify Wembley Stadium’s sponsorship, content and other opportunities.
Wembley Stadium is renowned the world over as England’s national stadium, as well as host venue for some of the biggest events and artists in the history of live music.
– Tim Leiweke
Chief Executive Officer, Oak View Group.
The agreement with OVG (Pollstar’s parent company) will see the global venue development experts work in partnership with Wembley Stadium’s team to drive additional sponsorship, commercial and content opportunities for the iconic stadium.
The work marries OVG’s expertise in bringing together outstanding commercial acumen with deep links into the content side of both the sports and entertainment industries – the same philosophy that drives OVG’s projects across the world.
Wembley Stadium will celebrate its 100th birthday in 2023. It’s another iconic UK venue OVG works with, including the Royal Albert Hall, Ascot Racecourse and Silverstone.
OVG is also announcing a partnership with the Jacksonville Jaguars in the UK. According to the announcement, the Jaguars are the only NFL team to commit to playing one home game each season in London since 2013.
“Earlier today the NFL confirmed the Jaguars will return to Wembley Stadium for a home game in the 2022 season, marking the team’s eighth appearance at England’s national stadium. OVG will be working with the Jaguars directly to develop UK-based commercial opportunities,” the announcement continues.
– Mark Burrows.
The FA’s Chief Operating Officer.
Tim Leiweke, Chief Executive Officer, Oak View Group, said: “Wembley Stadium is a global icon, known the world over for hosting some of the most historic moments in sport and live music and we are incredibly proud of its addition to the OVG family. As venue owners and operators, OVG knows the importance of maximising sponsorship opportunities and delivering a year-round calendar of brilliant events. We look forward to what we know will be an innovative and productive partnership working with the topflight team at Wembley Stadium and The FA.”
Mark Burrows, FA Chief Operating Officer, said: “We’re delighted to partner with Oak View Group, which will open up new and exciting sponsorship and content opportunities for Wembley Stadium. We’re very proud to welcome millions of people to our stadium each year for iconic sporting and music events, and this partnership will help us to build on that.”