With COVID preventing Global Citizen Festival from hosting an event in 2020 and the effects of the pandemic forcing millions into extreme poverty, organizers of the annual charity event took things to the next level with its 2021 fest.
Aiming to combat poverty, protect the planet from climate change and increase vaccine access, the 24-hour concert Global Citizen Live featured over 50 artists including BTS, Elton John, Andrea Bocelli, Ed Sheeran and Billie Eilish with performances broadcast from locations on six continents such as Champs de Mars in Paris, the Great Lawn in New York, Gateway of India in Mumbai and Sugarloaf Mountain in Rio de Janeiro, Brazil.
Attorney Berkeley Reinhold, owner of Reinhold Global, helped make Global Citizen Live happen.
“I’ve worked on many live events and television specials for Global Citizen, but the most recent event on Sept. 25, 2021, was epic,” Reinhold says. “Global Citizen approached me earlier in the year with the concept of doing a one-day live musical event, holding concerts and performances from six iconic locations across six continents, all to be broadcast simultaneously (within 24-hours to account for time differences) across multiple television, radio, and media platforms worldwide. I handled all of the artist agreements from around the globe, as well as the multiple television production and event production agreements for each live event.”
The event raised more than $1.1 billion in commitments and pledges to fight poverty, as well as the planting of 157 million trees.
The volume of tours and festivals in 2022 doesn’t phase Reinhold. As she said, “Among representing various touring artists such as Marc Anthony and Thievery Corporation, as well as promoters and event producers such as the C3 Presents, Live Nation for their US and Canadian festivals, Lollapalooza in seven countries, and lots of other boutique music festivals, event producers, artists, and talent agencies, I’m already accustomed to such a large volume of touring activity.
However, I’m aiming to bring on some legal interns for 2022, so suggestions are welcome!”